205 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 205 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
  • Travelers can expect to pay around $161 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $141.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in September, with an average price of $186.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $161 per night.
  • The average price of a 1-star hotel in Italy is $142 per night.
  • The average price of a 2-star hotel in Italy is $122 per night.
  • The average price of a 3-star hotel in Italy is $129 per night.
  • The average price of a 4-star hotel in Italy is $196 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $148 per night.
  • There are 506 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 12,632 hotels in Italy priced in the $50-$100 range, accounting for 36.6% of all hotels.
  • There are 15,563 hotels in Italy priced in the $100-$200 range, accounting for 45.1% of all hotels.
  • There are 4,882 hotels in Italy priced in the $200-$500 range, accounting for 14.1% of all hotels.
  • There are 684 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 237 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $142.
  • The average price of a hotel in Italy in February is $141.
  • The average price of a hotel in Italy in March is $142.
  • The average price of a hotel in Italy in April is $150.
  • The average price of a hotel in Italy in May is $159.
  • The average price of a hotel in Italy in June is $168.
  • The average price of a hotel in Italy in July is $174.
  • The average price of a hotel in Italy in August is $185.
  • The average price of a hotel in Italy in September is $186.
  • The average price of a hotel in Italy in October is $169.
  • The average price of a hotel in Italy in November is $153.
  • The average price of a hotel in Italy in December is $149.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,704,095 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.57.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $524.
  • The city with the cheapest hotels is Pompei, with average prices of $83.
235
8.53
$166.61
143
8.94
$356.08
206
8.84
$111.91
227
8.31
$118.43
125
8.52
$125.56
1,039
7.68
$181.12
387
7.98
$156.79
199
8.54
$105.11
340
8.15
$175.41
136
9.03
$523.70
121
8.78
$115.27
462
8.35
$94.13
181
8.59
$179.47
163
8.41
$274.53
155
9.15
$183.30
1,343
8.29
$183.82
205
8.60
$120.01
132
8.14
$102.40
122
8.41
$128.31
313
8.71
$175.38
175
8.40
$112.48
246
8.67
$124.40
231
8.31
$178.50
228
7.94
$148.44
128
8.70
$254.26
235
8.91
$139.81
167
8.63
$360.87
181
9.06
$136.82
1,780
7.78
$193.00
1,591
8.31
$113.56
199
8.95
$160.28
157
8.12
$146.51
290
8.81
$264.71
198
8.74
$136.73
564
8.43
$106.11
165
7.96
$106.83
130
8.69
$82.60
201
8.57
$136.43
560
7.96
$129.08
144
8.87
$159.41
4,242
8.15
$191.39
286
8.41
$109.47
122
7.92
$132.53
192
8.73
$137.00
165
8.30
$145.33
372
8.92
$239.00
442
8.46
$131.25
213
8.66
$249.31
169
8.75
$121.49
160
8.44
$193.38
155
8.92
$145.68
323
8.20
$121.98
1,287
8.24
$204.05
454
8.63
$152.08
131
8.62
$158.04

Hotel and Travel Statistics for Family Apartments in Italy

Top Hotel and Travel Statistics for Family Apartments in Italy

  • There are 1,303 Family Apartments operating in Italy.
  • The average rating for Family Apartments in Italy is 8.45, based on 76,791 reviews.
  • Travelers can expect to pay around $149 per night for a Family Apartment in Italy.
  • If you're looking for the best month to book a Family Apartment in Italy by rating, it's December, with an average rating of 8.75.
  • If you're looking for the cheapest month to book a Family Apartment in Italy, it's March, with an average price of $127.
  • The least popular month to book a Family Apartment in Italy is December, attracting only 3.1% of visitors.
  • The most popular month to book a Family Apartment in Italy is July, attracting 14.4% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Family Apartments in Italy, rating their stays at 8.65 on average.
  • Friends are the least satisfied travelers when visiting Family Apartments in Italy, rating their stays at 8.23 on average.
  • Family Apartment prices in Italy peak in August, with an average price of $190.

Availability and Types of Family Apartments in Italy

Number of Family Apartments

  • There are 1,303 Family Apartments in Italy.

Star Rating Distribution for Family Apartments

  • There are 2 Family Apartments in Italy with a 1-star rating, accounting for 0.2% of all Family Apartments.
  • There are 18 Family Apartments in Italy with a 2-star rating, accounting for 1.4% of all Family Apartments.
  • There are 213 Family Apartments in Italy with a 3-star rating, accounting for 16.3% of all Family Apartments.
  • There are 155 Family Apartments in Italy with a 4-star rating, accounting for 11.9% of all Family Apartments.
  • There are 16 Family Apartments in Italy with a 5-star rating, accounting for 1.2% of all Family Apartments.
  • There are 899 Family Apartments in Italy with an unknown star rating, accounting for 69.0% of all Family Apartments.
  • The average price for Family Apartments in Italy is $149.
  • The average price for 1-star Family Apartments in Italy is $139.
  • The average price for 2-star Family Apartments in Italy is $98.
  • The average price for 3-star Family Apartments in Italy is $140.
  • The average price for 4-star Family Apartments in Italy is $157.
  • The average price for 5-star Family Apartments in Italy is $320.
  • The average price for Family Apartments with an unknown star rating in Italy is $145.
  • There are 13 Family Apartments in Italy priced in the $0-$50 range, accounting for 1.3% of all Family Apartments.
  • There are 345 Family Apartments in Italy priced in the $50-$100 range, accounting for 34.8% of all Family Apartments.
  • There are 472 Family Apartments in Italy priced in the $100-$200 range, accounting for 47.6% of all Family Apartments.
  • There are 141 Family Apartments in Italy priced in the $200-$500 range, accounting for 14.2% of all Family Apartments.
  • There are 16 Family Apartments in Italy priced in the $500-$1000 range, accounting for 1.6% of all Family Apartments.
  • There are 5 Family Apartments in Italy priced in the $1000+ range, accounting for 0.5% of all Family Apartments.
  • The average price for Family Apartments in Italy in January is $134.
  • The average price for Family Apartments in Italy in February is $129.
  • The average price for Family Apartments in Italy in March is $127.
  • The average price for Family Apartments in Italy in April is $139.
  • The average price for Family Apartments in Italy in May is $149.
  • The average price for Family Apartments in Italy in June is $159.
  • The average price for Family Apartments in Italy in July is $178.
  • The average price for Family Apartments in Italy in August is $190.
  • The average price for Family Apartments in Italy in September is $172.
  • The average price for Family Apartments in Italy in October is $147.
  • The average price for Family Apartments in Italy in November is $137.
  • The average price for Family Apartments in Italy in December is $138.

Ratings and Reviews for Family Apartments in Italy

Number of Reviews for Family Apartments

  • We've collected 76,791 reviews for Family Apartments in Italy.

Review Distribution for Family Apartments

  • There are 2,951 reviews for Family Apartments from business travelers in Italy, accounting for 3.8% of all reviews.
  • There are 27,633 reviews for Family Apartments from couples in Italy, accounting for 36.0% of all reviews.
  • There are 30,064 reviews for Family Apartments from families in Italy, accounting for 39.2% of all reviews.
  • There are 1,157 reviews for Family Apartments from friends in Italy, accounting for 1.5% of all reviews.
  • There are 9,241 reviews for Family Apartments from group travelers in Italy, accounting for 12.0% of all reviews.
  • There are 4,193 reviews for Family Apartments from solo travelers in Italy, accounting for 5.5% of all reviews.
  • There are 1,552 reviews for Family Apartments from travelers with an unknown type in Italy, accounting for 2.0% of all reviews.

Average Rating Over Time for Family Apartments

  • The average rating for Family Apartments in Italy in 2024 was 8.48, based on 25,790 reviews.
  • The average rating for Family Apartments in Italy in 2023 was 8.51, based on 28,471 reviews.
  • The average rating for Family Apartments in Italy in 2022 was 8.52, based on 19,996 reviews.
  • The average rating for Family Apartments in Italy in 2021 was 8.41, based on 1,911 reviews.
  • The average rating for Family Apartments in Italy in 2020 was 8.60, based on 623 reviews.

Average Rating by Star Rating for Family Apartments

  • The average rating for 1-star Family Apartments in Italy is 7.36.
  • The average rating for 2-star Family Apartments in Italy is 7.62.
  • The average rating for 3-star Family Apartments in Italy is 8.36.
  • The average rating for 4-star Family Apartments in Italy is 8.52.
  • The average rating for 5-star Family Apartments in Italy is 9.12.
  • The average rating for Family Apartments with an unknown star rating in Italy is 8.47.

Average Rating by Traveler Type for Family Apartments

  • The average rating of Family Apartments from business travelers in Italy is 8.49.
  • The average rating of Family Apartments from couples in Italy is 8.44.
  • The average rating of Family Apartments from families in Italy is 8.51.
  • The average rating of Family Apartments from friends in Italy is 8.23.
  • The average rating of Family Apartments from group travelers in Italy is 8.59.
  • The average rating of Family Apartments from solo travelers in Italy is 8.65.
  • The average rating of Family Apartments from travelers with an unknown type in Italy is 8.40.

Best Month to Stay at a Family Apartment by Rating

  • The average rating for Family Apartment in Italy in January is 8.62.
  • The average rating for Family Apartment in Italy in February is 8.64.
  • The average rating for Family Apartment in Italy in March is 8.69.
  • The average rating for Family Apartment in Italy in April is 8.63.
  • The average rating for Family Apartment in Italy in May is 8.54.
  • The average rating for Family Apartment in Italy in June is 8.67.
  • The average rating for Family Apartment in Italy in July is 8.52.
  • The average rating for Family Apartment in Italy in August is 8.36.
  • The average rating for Family Apartment in Italy in September is 8.52.
  • The average rating for Family Apartment in Italy in October is 8.53.
  • The average rating for Family Apartment in Italy in November is 8.53.
  • The average rating for Family Apartment in Italy in December is 8.75.

Seasons for Family Apartments in Italy

The seasons in Italy are determined by the percentage of reviews for Family Apartments in each month.

Low Season for Family Apartments in Italy

  • January (3.4%)
  • February (3.3%)
  • March (4.4%)
  • December (3.1%)

Shoulder Season for Family Apartments in Italy

  • April (6.9%)
  • May (9.6%)
  • October (10.3%)
  • November (4.5%)

High Season for Family Apartments in Italy

  • June (12.0%)
  • July (14.4%)
  • August (14.2%)
  • September (13.8%)

Family Apartments City Rankings in Italy

  • The city with the most Family Apartments is Rome, with 52 Family Apartments.
  • The city with the highest average rating for Family Apartments is Riva Del Garda, with an average rating of 9.29.
  • The city with the lowest average rating for Family Apartments is Villasimius, with an average rating of 7.51.
  • The city with the most expensive Family Apartments is Venice, with average prices of $212.
  • The city with the cheapest Family Apartments is Lipari Island, with average prices of $80.
32
8.81
$189.49
11
8.20
$140.67
11
8.97
$79.87
43
8.00
$150.36
11
8.14
$177.55
16
7.98
$152.36
30
8.45
$146.66
15
9.29
$171.31
52
8.11
$202.67
11
8.68
$173.25
13
8.72
$96.57
15
8.31
$123.92
14
8.17
$129.88
25
8.65
$211.97
18
8.82
$149.54
14
9.25
$116.29
11
7.51
$153.58