227 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2025

Discover the most compelling hotel statistics and travel trends in London for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 227 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 6,209 hotels, 3,257,784 traveler reviews, and 772,871 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for London

Top Hotel and Travel Statistics for London

  • There are 6,209 hotels operating in London.
  • The average hotel rating in London is 7.52, based on 3,147,548 reviews.
  • Travelers can expect to pay around $235 per night for a hotel in London.
  • If you're looking for the best month to visit London by rating, it's February with an average rating of 7.78.
  • If you're looking for the cheapest month to visit London, it's January with an average price of $179.
  • The least popular month to visit London is January, attracting only 7.0% of visitors.
  • The most popular month to visit London is July, attracting 9.9% of visitors.
  • Friends are the most satisfied travelers when visiting London, rating their stays at 7.74 on average.
  • Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.35 on average.
  • Hotel prices in London peak in September, with an average price of $291.

Hotel Availability and Types in London

Number of Hotels

  • There are 6,209 hotels in London.

Distribution by Star Rating

  • London has 21 hotels with a 1-star rating, accounting for 0.3% of all hotels.
  • London has 170 hotels with a 2-star rating, accounting for 2.7% of all hotels.
  • London has 862 hotels with a 3-star rating, accounting for 13.9% of all hotels.
  • London has 1,029 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • London has 757 hotels with a 5-star rating, accounting for 12.2% of all hotels.
  • We also have 3,370 hotels with an unknown star rating in London, accounting for 54.3% of all hotels.
  • The average price of a hotel in London is $235 per night.
  • The average price of a 1-star hotel in London is $98 per night.
  • The average price of a 2-star hotel in London is $141 per night.
  • The average price of a 3-star hotel in London is $150 per night.
  • The average price of a 4-star hotel in London is $246 per night.
  • The average price of a 5-star hotel in London is $437 per night.
  • The average price of a hotel in London with an unknown star rating is $239 per night.
  • There are 15 hotels in London priced in the $0-$50 range, accounting for 0.5% of all hotels.
  • There are 465 hotels in London priced in the $50-$100 range, accounting for 16.2% of all hotels.
  • There are 1,316 hotels in London priced in the $100-$200 range, accounting for 45.7% of all hotels.
  • There are 885 hotels in London priced in the $200-$500 range, accounting for 30.8% of all hotels.
  • There are 141 hotels in London priced in the $500-$1000 range, accounting for 4.9% of all hotels.
  • There are 56 hotels in London priced in the $1000+ range, accounting for 1.9% of all hotels.
  • The average price of a hotel in London in January is $179.
  • The average price of a hotel in London in February is $190.
  • The average price of a hotel in London in March is $204.
  • The average price of a hotel in London in April is $232.
  • The average price of a hotel in London in May is $241.
  • The average price of a hotel in London in June is $269.
  • The average price of a hotel in London in July is $286.
  • The average price of a hotel in London in August is $281.
  • The average price of a hotel in London in September is $291.
  • The average price of a hotel in London in October is $238.
  • The average price of a hotel in London in November is $230.
  • The average price of a hotel in London in December is $234.

Hotel Ratings and Reviews in London

Number of Reviews

  • We've collected 3,257,784 reviews for hotels in London.

Review Distribution by Traveler Type

  • There are 486,352 reviews from business travelers in London, accounting for 14.9% of all reviews.
  • There are 1,118,528 reviews from couples in London, accounting for 34.3% of all reviews.
  • There are 726,594 reviews from families in London, accounting for 22.3% of all reviews.
  • There are 147,296 reviews from friends in London, accounting for 4.5% of all reviews.
  • There are 175,695 reviews from group travelers in London, accounting for 5.4% of all reviews.
  • There are 387,167 reviews from solo travelers in London, accounting for 11.9% of all reviews.
  • There are 216,152 reviews from travelers with an unknown type in London, accounting for 6.6% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in London in 2025 is 7.65, based on 40 reviews.
  • The average rating for hotels in London in 2024 was 7.61, based on 522,533 reviews.
  • The average rating for hotels in London in 2023 was 7.50, based on 656,210 reviews.
  • The average rating for hotels in London in 2022 was 7.30, based on 588,210 reviews.
  • The average rating for hotels in London in 2021 was 7.35, based on 165,202 reviews.
  • The average rating for hotels in London in 2020 was 7.75, based on 54,437 reviews.
  • The average rating for hotels in London in 2019 was 7.54, based on 179,271 reviews.
  • The average rating for hotels in London in 2018 was 7.56, based on 167,515 reviews.
  • The average rating for hotels in London in 2017 was 7.66, based on 182,179 reviews.
  • The average rating for hotels in London in 2016 was 7.67, based on 185,082 reviews.
  • The average rating for hotels in London in 2015 was 7.63, based on 158,853 reviews.
  • The average rating for hotels in London in 2014 was 7.52, based on 128,444 reviews.
  • The average rating for hotels in London in 2013 was 7.50, based on 106,227 reviews.
  • The average rating for hotels in London in 2012 was 7.50, based on 74,483 reviews.
  • The average rating for hotels in London in 2011 was 7.23, based on 40,485 reviews.
  • The average rating for hotels in London in 2010 was 6.92, based on 21,138 reviews.
  • The average rating for hotels in London in 2009 was 7.05, based on 14,718 reviews.
  • The average rating for hotels in London in 2008 was 6.62, based on 8,816 reviews.
  • The average rating for hotels in London in 2007 was 6.54, based on 7,817 reviews.
  • The average rating for hotels in London in 2006 was 6.54, based on 5,509 reviews.
  • The average rating for hotels in London in 2005 was 6.87, based on 3,463 reviews.
  • The average rating for hotels in London in 2004 was 6.72, based on 2,404 reviews.
  • The average rating for hotels in London in 2003 was 6.82, based on 705 reviews.
  • The average rating for hotels in London in 2002 was 6.96, based on 80 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in London is 6.37.
  • The average rating for 2-star hotels in London is 6.43.
  • The average rating for 3-star hotels in London is 7.32.
  • The average rating for 4-star hotels in London is 7.81.
  • The average rating for 5-star hotels in London is 8.34.
  • The average rating for hotels in London with an unknown star rating is 7.32.

Average Ratings by Traveler Type

  • The average rating for business travelers in London is 7.35.
  • The average rating for couples in London is 7.53.
  • The average rating for families in London is 7.63.
  • The average rating for friends in London is 7.74.
  • The average rating for group travelers in London is 7.63.
  • The average rating for solo travelers in London is 7.68.
  • The average rating for travelers with an unknown type in London is 7.41.

Best Months to Visit by Ratings

  • The average rating for hotels in London in January is 7.72.
  • The average rating for hotels in London in February is 7.78.
  • The average rating for hotels in London in March is 7.75.
  • The average rating for hotels in London in April is 7.71.
  • The average rating for hotels in London in May is 7.65.
  • The average rating for hotels in London in June is 7.57.
  • The average rating for hotels in London in July is 7.39.
  • The average rating for hotels in London in August is 7.55.
  • The average rating for hotels in London in September is 7.51.
  • The average rating for hotels in London in October is 7.52.
  • The average rating for hotels in London in November is 7.54.
  • The average rating for hotels in London in December is 7.53.

Seasons in London

The seasons in London are determined by the percentage of reviews for each month.

Low Season in London

  • January (7.0%)
  • February (7.2%)
  • March (7.6%)
  • December (7.5%)

Shoulder Season in London

  • April (7.8%)
  • May (8.6%)
  • September (8.9%)
  • November (7.9%)

High Season in London

  • June (8.9%)
  • July (9.9%)
  • August (9.8%)
  • October (8.9%)

Hotel and Travel Statistics for Family Apartments in London

Top Hotel and Travel Statistics for Family Apartments in London

  • There are 122 Family Apartments operating in London.
  • The average rating for Family Apartments in London is 7.92, based on 107,939 reviews.
  • Travelers can expect to pay around $288 per night for a Family Apartment in London.
  • If you're looking for the best month to book a Family Apartment in London by rating, it's March, with an average rating of 8.18.
  • If you're looking for the cheapest month to book a Family Apartment in London, it's January, with an average price of $186.
  • The least popular month to book a Family Apartment in London is February, attracting only 6.7% of visitors.
  • The most popular month to book a Family Apartment in London is July, attracting 10.4% of visitors.
  • Friends are the most satisfied travelers when visiting Family Apartments in London, rating their stays at 8.15 on average.
  • Business Travelers are the least satisfied travelers when visiting Family Apartments in London, rating their stays at 7.69 on average.
  • Family Apartment prices in London peak in August, with an average price of $437.

Availability and Types of Family Apartments in London

Number of Family Apartments

  • There are 122 Family Apartments in London.

Star Rating Distribution for Family Apartments

  • There are 3 Family Apartments in London with a 2-star rating, accounting for 2.5% of all Family Apartments.
  • There are 20 Family Apartments in London with a 3-star rating, accounting for 16.4% of all Family Apartments.
  • There are 53 Family Apartments in London with a 4-star rating, accounting for 43.4% of all Family Apartments.
  • There are 24 Family Apartments in London with a 5-star rating, accounting for 19.7% of all Family Apartments.
  • There are 22 Family Apartments in London with an unknown star rating, accounting for 18.0% of all Family Apartments.
  • The average price for Family Apartments in London is $288.
  • The average price for 2-star Family Apartments in London is $116.
  • The average price for 3-star Family Apartments in London is $213.
  • The average price for 4-star Family Apartments in London is $257.
  • The average price for 5-star Family Apartments in London is $510.
  • The average price for Family Apartments with an unknown star rating in London is $271.
  • There are 7 Family Apartments in London priced in the $50-$100 range, accounting for 6.9% of all Family Apartments.
  • There are 41 Family Apartments in London priced in the $100-$200 range, accounting for 40.2% of all Family Apartments.
  • There are 41 Family Apartments in London priced in the $200-$500 range, accounting for 40.2% of all Family Apartments.
  • There are 10 Family Apartments in London priced in the $500-$1000 range, accounting for 9.8% of all Family Apartments.
  • There are 3 Family Apartments in London priced in the $1000+ range, accounting for 2.9% of all Family Apartments.
  • The average price for Family Apartments in London in January is $186.
  • The average price for Family Apartments in London in February is $233.
  • The average price for Family Apartments in London in March is $217.
  • The average price for Family Apartments in London in April is $272.
  • The average price for Family Apartments in London in May is $258.
  • The average price for Family Apartments in London in June is $295.
  • The average price for Family Apartments in London in July is $319.
  • The average price for Family Apartments in London in August is $437.
  • The average price for Family Apartments in London in September is $371.
  • The average price for Family Apartments in London in October is $324.
  • The average price for Family Apartments in London in November is $273.
  • The average price for Family Apartments in London in December is $333.

Ratings and Reviews for Family Apartments in London

Number of Reviews for Family Apartments

  • We've collected 118,081 reviews for Family Apartments in London.

Review Distribution for Family Apartments

  • There are 14,470 reviews for Family Apartments from business travelers in London, accounting for 12.3% of all reviews.
  • There are 34,025 reviews for Family Apartments from couples in London, accounting for 28.8% of all reviews.
  • There are 37,546 reviews for Family Apartments from families in London, accounting for 31.8% of all reviews.
  • There are 5,113 reviews for Family Apartments from friends in London, accounting for 4.3% of all reviews.
  • There are 8,927 reviews for Family Apartments from group travelers in London, accounting for 7.6% of all reviews.
  • There are 9,793 reviews for Family Apartments from solo travelers in London, accounting for 8.3% of all reviews.
  • There are 8,207 reviews for Family Apartments from travelers with an unknown type in London, accounting for 7.0% of all reviews.

Average Rating Over Time for Family Apartments

  • The average rating for Family Apartments in London in 2024 was 8.01, based on 20,943 reviews.
  • The average rating for Family Apartments in London in 2023 was 7.80, based on 24,998 reviews.
  • The average rating for Family Apartments in London in 2022 was 7.59, based on 20,582 reviews.
  • The average rating for Family Apartments in London in 2021 was 7.71, based on 5,058 reviews.
  • The average rating for Family Apartments in London in 2020 was 7.97, based on 1,540 reviews.
  • The average rating for Family Apartments in London in 2019 was 7.91, based on 5,713 reviews.
  • The average rating for Family Apartments in London in 2018 was 7.85, based on 5,687 reviews.
  • The average rating for Family Apartments in London in 2017 was 7.96, based on 6,518 reviews.
  • The average rating for Family Apartments in London in 2016 was 8.06, based on 6,939 reviews.
  • The average rating for Family Apartments in London in 2015 was 8.04, based on 5,568 reviews.
  • The average rating for Family Apartments in London in 2014 was 7.91, based on 5,143 reviews.
  • The average rating for Family Apartments in London in 2013 was 7.92, based on 3,996 reviews.
  • The average rating for Family Apartments in London in 2012 was 7.87, based on 2,456 reviews.
  • The average rating for Family Apartments in London in 2011 was 7.77, based on 1,175 reviews.
  • The average rating for Family Apartments in London in 2010 was 7.26, based on 709 reviews.
  • The average rating for Family Apartments in London in 2009 was 7.79, based on 362 reviews.
  • The average rating for Family Apartments in London in 2008 was 7.20, based on 227 reviews.
  • The average rating for Family Apartments in London in 2007 was 7.87, based on 170 reviews.
  • The average rating for Family Apartments in London in 2006 was 8.20, based on 111 reviews.
  • The average rating for Family Apartments in London in 2005 was 7.96, based on 95 reviews.
  • The average rating for Family Apartments in London in 2004 was 7.95, based on 68 reviews.
  • The average rating for Family Apartments in London in 2003 was 9.03, based on 15 reviews.

Average Rating by Star Rating for Family Apartments

  • The average rating for 2-star Family Apartments in London is 7.15.
  • The average rating for 3-star Family Apartments in London is 6.99.
  • The average rating for 4-star Family Apartments in London is 8.02.
  • The average rating for 5-star Family Apartments in London is 8.91.
  • The average rating for Family Apartments with an unknown star rating in London is 7.59.

Average Rating by Traveler Type for Family Apartments

  • The average rating of Family Apartments from business travelers in London is 7.69.
  • The average rating of Family Apartments from couples in London is 7.89.
  • The average rating of Family Apartments from families in London is 7.98.
  • The average rating of Family Apartments from friends in London is 8.15.
  • The average rating of Family Apartments from group travelers in London is 7.95.
  • The average rating of Family Apartments from solo travelers in London is 7.96.
  • The average rating of Family Apartments from travelers with an unknown type in London is 7.89.

Best Month to Stay at a Family Apartment by Rating

  • The average rating for Family Apartment in London in January is 7.95.
  • The average rating for Family Apartment in London in February is 8.11.
  • The average rating for Family Apartment in London in March is 8.18.
  • The average rating for Family Apartment in London in April is 8.11.
  • The average rating for Family Apartment in London in May is 7.96.
  • The average rating for Family Apartment in London in June is 7.87.
  • The average rating for Family Apartment in London in July is 7.86.
  • The average rating for Family Apartment in London in August is 7.81.
  • The average rating for Family Apartment in London in September is 7.82.
  • The average rating for Family Apartment in London in October is 7.86.
  • The average rating for Family Apartment in London in November is 7.99.
  • The average rating for Family Apartment in London in December is 7.88.

Seasons for Family Apartments in London

The seasons in London are determined by the percentage of reviews for Family Apartments in each month.

Low Season for Family Apartments in London

  • January (6.9%)
  • February (6.7%)
  • March (7.4%)
  • December (7.5%)

Shoulder Season for Family Apartments in London

  • April (7.9%)
  • May (8.5%)
  • October (8.8%)
  • November (7.6%)

High Season for Family Apartments in London

  • June (9.2%)
  • July (10.4%)
  • August (9.8%)
  • September (9.2%)