235 Must-Know Hotel Statistics and Travel Trends in Thailand for 2024

Discover the most compelling hotel statistics and travel trends in Thailand for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 235 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 38,425 hotels, 8,555,553 traveler reviews, and 5,759,501 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 38,425 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.09, based on 8,555,553 reviews.
  • Travelers can expect to pay around $82 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.21.
  • If you're looking for the cheapest month to visit Thailand, it's October with an average price of $77.
  • The least popular month to visit Thailand is June, attracting only 6.8% of visitors.
  • The most popular month to visit Thailand is January, attracting 10.5% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.91 on average.
  • Hotel prices in Thailand peak in August, with an average price of $96.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 38,425 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 700 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,706 hotels with a 2-star rating, accounting for 14.8% of all hotels.
  • Thailand has 11,363 hotels with a 3-star rating, accounting for 29.6% of all hotels.
  • Thailand has 6,814 hotels with a 4-star rating, accounting for 17.7% of all hotels.
  • Thailand has 5,650 hotels with a 5-star rating, accounting for 14.7% of all hotels.
  • We also have 8,192 hotels with an unknown star rating in Thailand, accounting for 21.3% of all hotels.
  • The average price of a hotel in Thailand is $82 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $106 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $108 per night.
  • There are 14,294 hotels in Thailand priced in the $0-$50 range, accounting for 61.4% of all hotels.
  • There are 4,758 hotels in Thailand priced in the $50-$100 range, accounting for 20.5% of all hotels.
  • There are 2,370 hotels in Thailand priced in the $100-$200 range, accounting for 10.2% of all hotels.
  • There are 1,427 hotels in Thailand priced in the $200-$500 range, accounting for 6.1% of all hotels.
  • There are 288 hotels in Thailand priced in the $500-$1000 range, accounting for 1.2% of all hotels.
  • There are 128 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $86.
  • The average price of a hotel in Thailand in February is $85.
  • The average price of a hotel in Thailand in March is $83.
  • The average price of a hotel in Thailand in April is $87.
  • The average price of a hotel in Thailand in May is $87.
  • The average price of a hotel in Thailand in June is $92.
  • The average price of a hotel in Thailand in July is $95.
  • The average price of a hotel in Thailand in August is $96.
  • The average price of a hotel in Thailand in September is $96.
  • The average price of a hotel in Thailand in October is $77.
  • The average price of a hotel in Thailand in November is $78.
  • The average price of a hotel in Thailand in December is $82.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 8,555,554 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 466,663 reviews from business travelers in Thailand, accounting for 5.5% of all reviews.
  • There are 3,396,403 reviews from couples in Thailand, accounting for 39.7% of all reviews.
  • There are 1,792,052 reviews from families in Thailand, accounting for 20.9% of all reviews.
  • There are 241,072 reviews from friends in Thailand, accounting for 2.8% of all reviews.
  • There are 827,613 reviews from group travelers in Thailand, accounting for 9.7% of all reviews.
  • There are 1,644,410 reviews from solo travelers in Thailand, accounting for 19.2% of all reviews.
  • There are 187,341 reviews from travelers with an unknown type in Thailand, accounting for 2.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2024 is 8.25, based on 1,401,821 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.18, based on 1,366,773 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.15, based on 733,672 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.22, based on 151,019 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.20, based on 276,706 reviews.
  • The average rating for hotels in Thailand in 2019 was 8.11, based on 583,062 reviews.
  • The average rating for hotels in Thailand in 2018 was 8.00, based on 593,317 reviews.
  • The average rating for hotels in Thailand in 2017 was 7.93, based on 557,325 reviews.
  • The average rating for hotels in Thailand in 2016 was 7.87, based on 606,064 reviews.
  • The average rating for hotels in Thailand in 2015 was 7.71, based on 550,895 reviews.
  • The average rating for hotels in Thailand in 2014 was 7.65, based on 521,484 reviews.
  • The average rating for hotels in Thailand in 2013 was 7.58, based on 540,509 reviews.
  • The average rating for hotels in Thailand in 2012 was 7.69, based on 311,856 reviews.
  • The average rating for hotels in Thailand in 2011 was 7.73, based on 172,860 reviews.
  • The average rating for hotels in Thailand in 2010 was 7.75, based on 90,739 reviews.
  • The average rating for hotels in Thailand in 2009 was 7.88, based on 64,176 reviews.
  • The average rating for hotels in Thailand in 2008 was 7.68, based on 17,923 reviews.
  • The average rating for hotels in Thailand in 2007 was 7.52, based on 8,577 reviews.
  • The average rating for hotels in Thailand in 2006 was 7.49, based on 4,607 reviews.
  • The average rating for hotels in Thailand in 2005 was 7.89, based on 1,814 reviews.
  • The average rating for hotels in Thailand in 2004 was 8.30, based on 354 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.78.
  • The average rating for 2-star hotels in Thailand is 7.90.
  • The average rating for 3-star hotels in Thailand is 7.99.
  • The average rating for 4-star hotels in Thailand is 8.33.
  • The average rating for 5-star hotels in Thailand is 8.43.
  • The average rating for hotels in Thailand with an unknown star rating is 8.29.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 7.91.
  • The average rating for couples in Thailand is 8.07.
  • The average rating for families in Thailand is 8.05.
  • The average rating for friends in Thailand is 8.22.
  • The average rating for group travelers in Thailand is 8.12.
  • The average rating for solo travelers in Thailand is 8.13.
  • The average rating for travelers with an unknown type in Thailand is 8.09.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.03.
  • The average rating for hotels in Thailand in February is 8.09.
  • The average rating for hotels in Thailand in March is 8.13.
  • The average rating for hotels in Thailand in April is 8.10.
  • The average rating for hotels in Thailand in May is 8.17.
  • The average rating for hotels in Thailand in June is 8.19.
  • The average rating for hotels in Thailand in July is 8.14.
  • The average rating for hotels in Thailand in August is 8.12.
  • The average rating for hotels in Thailand in September is 8.21.
  • The average rating for hotels in Thailand in October is 8.20.
  • The average rating for hotels in Thailand in November is 8.13.
  • The average rating for hotels in Thailand in December is 8.08.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • June (6.8%)
  • September (7.2%)
  • October (7.8%)
  • November (7.8%)

Shoulder Season in Thailand

  • April (8.5%)
  • May (7.9%)
  • July (7.9%)
  • August (8.4%)

High Season in Thailand

  • January (10.5%)
  • February (9.1%)
  • March (9.1%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 5,889 hotels.
  • The city with the highest average rating is Khao Lak, with an average rating of 8.56.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.06.
  • The city with the most expensive hotels is Ko Samui, with average prices of $172.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
92
8.18
$49.41
5,889
7.93
$60.68
157
8.33
$73.55
323
8.12
$60.17
3,605
8.49
$73.23
476
8.23
$41.84
122
8.13
$43.21
652
8.10
$49.05
145
7.87
$37.81
422
7.91
$45.09
2,484
8.24
$128.15
467
8.12
$61.22
253
7.90
$93.89
227
8.56
$89.23
943
8.05
$147.24
235
7.75
$39.18
435
8.34
$50.85
129
7.97
$93.10
469
8.16
$97.36
111
7.43
$59.60
1,732
8.39
$171.82
251
7.98
$70.49
323
8.08
$83.78
114
8.46
$123.02
131
7.06
$65.62
1,089
8.27
$100.58
153
7.97
$33.06
101
7.77
$35.90
142
7.73
$71.01
125
7.70
$42.33
83
8.02
$31.37
355
8.13
$55.08
368
7.80
$26.25
371
8.55
$46.57
115
8.26
$39.39
195
8.28
$33.19
104
7.60
$37.36
91
7.26
$38.38
4,736
7.71
$128.76
110
8.38
$106.33
96
7.99
$60.78
217
8.08
$96.74
134
8.02
$24.36
229
8.28
$40.19
4,652
8.14
$128.20
262
8.11
$55.50
92
8.25
$39.69
237
8.12
$56.34
620
8.10
$66.61
86
7.83
$39.52
94
8.33
$27.16
263
7.63
$34.98
176
8.21
$38.03
162
8.03
$33.92
262
8.04
$27.33

Hotel and Travel Statistics for Family Apartments in Thailand

Top Hotel and Travel Statistics for Family Apartments in Thailand

  • There are 611 Family Apartments operating in Thailand.
  • The average rating for Family Apartments in Thailand is 7.97, based on 218,675 reviews.
  • Travelers can expect to pay around $46 per night for a Family Apartment in Thailand.
  • If you're looking for the best month to book a Family Apartment in Thailand by rating, it's September, with an average rating of 8.08.
  • If you're looking for the cheapest month to book a Family Apartment in Thailand, it's October, with an average price of $40.
  • The least popular month to book a Family Apartment in Thailand is June, attracting only 6.8% of visitors.
  • The most popular month to book a Family Apartment in Thailand is January, attracting 10.7% of visitors.
  • Friends are the most satisfied travelers when visiting Family Apartments in Thailand, rating their stays at 8.24 on average.
  • Business Travelers are the least satisfied travelers when visiting Family Apartments in Thailand, rating their stays at 7.77 on average.
  • Family Apartment prices in Thailand peak in January, with an average price of $53.

Availability and Types of Family Apartments in Thailand

Number of Family Apartments

  • There are 611 Family Apartments in Thailand.

Star Rating Distribution for Family Apartments

  • There are 15 Family Apartments in Thailand with a 1-star rating, accounting for 2.5% of all Family Apartments.
  • There are 174 Family Apartments in Thailand with a 2-star rating, accounting for 28.5% of all Family Apartments.
  • There are 286 Family Apartments in Thailand with a 3-star rating, accounting for 46.8% of all Family Apartments.
  • There are 82 Family Apartments in Thailand with a 4-star rating, accounting for 13.4% of all Family Apartments.
  • There are 19 Family Apartments in Thailand with a 5-star rating, accounting for 3.1% of all Family Apartments.
  • There are 35 Family Apartments in Thailand with an unknown star rating, accounting for 5.7% of all Family Apartments.
  • The average price for Family Apartments in Thailand is $46.
  • The average price for 1-star Family Apartments in Thailand is $24.
  • The average price for 2-star Family Apartments in Thailand is $29.
  • The average price for 3-star Family Apartments in Thailand is $44.
  • The average price for 4-star Family Apartments in Thailand is $91.
  • The average price for 5-star Family Apartments in Thailand is $80.
  • The average price for Family Apartments with an unknown star rating in Thailand is $44.
  • There are 387 Family Apartments in Thailand priced in the $0-$50 range, accounting for 71.4% of all Family Apartments.
  • There are 111 Family Apartments in Thailand priced in the $50-$100 range, accounting for 20.5% of all Family Apartments.
  • There are 36 Family Apartments in Thailand priced in the $100-$200 range, accounting for 6.6% of all Family Apartments.
  • There are 7 Family Apartments in Thailand priced in the $200-$500 range, accounting for 1.3% of all Family Apartments.
  • There are 1 Family Apartments in Thailand priced in the $500-$1000 range, accounting for 0.2% of all Family Apartments.
  • The average price for Family Apartments in Thailand in January is $53.
  • The average price for Family Apartments in Thailand in February is $50.
  • The average price for Family Apartments in Thailand in March is $48.
  • The average price for Family Apartments in Thailand in April is $46.
  • The average price for Family Apartments in Thailand in May is $45.
  • The average price for Family Apartments in Thailand in June is $47.
  • The average price for Family Apartments in Thailand in July is $48.
  • The average price for Family Apartments in Thailand in August is $49.
  • The average price for Family Apartments in Thailand in September is $47.
  • The average price for Family Apartments in Thailand in October is $40.
  • The average price for Family Apartments in Thailand in November is $43.
  • The average price for Family Apartments in Thailand in December is $47.

Ratings and Reviews for Family Apartments in Thailand

Number of Reviews for Family Apartments

  • We've collected 218,675 reviews for Family Apartments in Thailand.

Review Distribution for Family Apartments

  • There are 18,577 reviews for Family Apartments from business travelers in Thailand, accounting for 8.5% of all reviews.
  • There are 73,765 reviews for Family Apartments from couples in Thailand, accounting for 33.7% of all reviews.
  • There are 49,744 reviews for Family Apartments from families in Thailand, accounting for 22.7% of all reviews.
  • There are 4,135 reviews for Family Apartments from friends in Thailand, accounting for 1.9% of all reviews.
  • There are 21,466 reviews for Family Apartments from group travelers in Thailand, accounting for 9.8% of all reviews.
  • There are 47,641 reviews for Family Apartments from solo travelers in Thailand, accounting for 21.8% of all reviews.
  • There are 3,347 reviews for Family Apartments from travelers with an unknown type in Thailand, accounting for 1.5% of all reviews.

Average Rating Over Time for Family Apartments

  • The average rating for Family Apartments in Thailand in 2024 is 8.16, based on 35,688 reviews.
  • The average rating for Family Apartments in Thailand in 2023 was 8.08, based on 35,148 reviews.
  • The average rating for Family Apartments in Thailand in 2022 was 7.99, based on 19,257 reviews.
  • The average rating for Family Apartments in Thailand in 2021 was 8.01, based on 4,062 reviews.
  • The average rating for Family Apartments in Thailand in 2020 was 8.10, based on 6,706 reviews.
  • The average rating for Family Apartments in Thailand in 2019 was 7.97, based on 14,956 reviews.
  • The average rating for Family Apartments in Thailand in 2018 was 7.87, based on 16,614 reviews.
  • The average rating for Family Apartments in Thailand in 2017 was 7.81, based on 14,592 reviews.
  • The average rating for Family Apartments in Thailand in 2016 was 7.81, based on 16,802 reviews.
  • The average rating for Family Apartments in Thailand in 2015 was 7.64, based on 14,211 reviews.
  • The average rating for Family Apartments in Thailand in 2014 was 7.51, based on 10,921 reviews.
  • The average rating for Family Apartments in Thailand in 2013 was 7.57, based on 12,489 reviews.
  • The average rating for Family Apartments in Thailand in 2012 was 7.67, based on 7,804 reviews.
  • The average rating for Family Apartments in Thailand in 2011 was 7.89, based on 4,425 reviews.
  • The average rating for Family Apartments in Thailand in 2010 was 8.05, based on 2,467 reviews.
  • The average rating for Family Apartments in Thailand in 2009 was 8.40, based on 2,127 reviews.
  • The average rating for Family Apartments in Thailand in 2008 was 8.05, based on 287 reviews.
  • The average rating for Family Apartments in Thailand in 2007 was 7.97, based on 98 reviews.
  • The average rating for Family Apartments in Thailand in 2006 was 7.55, based on 18 reviews.

Average Rating by Star Rating for Family Apartments

  • The average rating for 1-star Family Apartments in Thailand is 7.52.
  • The average rating for 2-star Family Apartments in Thailand is 7.77.
  • The average rating for 3-star Family Apartments in Thailand is 7.98.
  • The average rating for 4-star Family Apartments in Thailand is 8.30.
  • The average rating for 5-star Family Apartments in Thailand is 8.56.
  • The average rating for Family Apartments with an unknown star rating in Thailand is 8.23.

Average Rating by Traveler Type for Family Apartments

  • The average rating of Family Apartments from business travelers in Thailand is 7.77.
  • The average rating of Family Apartments from couples in Thailand is 7.98.
  • The average rating of Family Apartments from families in Thailand is 7.93.
  • The average rating of Family Apartments from friends in Thailand is 8.24.
  • The average rating of Family Apartments from group travelers in Thailand is 7.95.
  • The average rating of Family Apartments from solo travelers in Thailand is 7.97.
  • The average rating of Family Apartments from travelers with an unknown type in Thailand is 7.95.

Best Month to Stay at a Family Apartment by Rating

  • The average rating for Family Apartment in Thailand in January is 7.87.
  • The average rating for Family Apartment in Thailand in February is 7.89.
  • The average rating for Family Apartment in Thailand in March is 8.05.
  • The average rating for Family Apartment in Thailand in April is 7.95.
  • The average rating for Family Apartment in Thailand in May is 8.03.
  • The average rating for Family Apartment in Thailand in June is 8.01.
  • The average rating for Family Apartment in Thailand in July is 8.04.
  • The average rating for Family Apartment in Thailand in August is 8.02.
  • The average rating for Family Apartment in Thailand in September is 8.08.
  • The average rating for Family Apartment in Thailand in October is 8.00.
  • The average rating for Family Apartment in Thailand in November is 7.94.
  • The average rating for Family Apartment in Thailand in December is 7.93.

Seasons for Family Apartments in Thailand

The seasons in Thailand are determined by the percentage of reviews for Family Apartments in each month.

Low Season for Thailand in Family Apartments

  • June (6.8%)
  • September (7.0%)
  • October (7.6%)
  • November (7.8%)

Shoulder Season for Thailand in Family Apartments

  • April (8.5%)
  • May (7.9%)
  • July (7.9%)
  • August (8.5%)

High Season for Thailand in Family Apartments

  • January (10.7%)
  • February (9.4%)
  • March (9.0%)
  • December (8.9%)

Family Apartments City Rankings in Thailand

  • The city with the most Family Apartments is Bangkok, with 142 Family Apartments.
  • The city with the highest average rating for Family Apartments is Phuket, with an average rating of 8.31.
  • The city with the lowest average rating for Family Apartments is Khao Yai, with an average rating of 7.67.
  • The city with the most expensive Family Apartments is Phuket, with average prices of $86.
  • The city with the cheapest Family Apartments is Nakhonratchasima, with average prices of $24.
142
7.74
$48.05
48
8.17
$36.29
31
8.12
$46.28
17
8.08
$70.04
13
7.67
$45.98
11
8.10
$29.11
21
8.11
$59.96
22
7.88
$36.62
12
7.88
$24.45
60
7.77
$51.50
80
8.31
$86.40